Hello! I'm a creative director and I love to architect user experiences.

One of my great pleasures is to paint a smile on users/consumers faces while they get what they want.
Another pleasure is playing videogames, and I can't avoid looking at them with both sides of the brain. One side immerses into the story and graphics, and the other keeps analysing HUDs and UIs, but both having as much fun. Actually that happens with everything I get involved in; I'm always thinking on how can I improve the world around me.
I'm also a father of a young 17 years old princess and a 9 years old nerdy and funny little rascal. They feed me with great inspiration.


 


Portfolio // Web

Mets Getaway
Screenshots:
Creative Direction / UX / Social Strategy
Muscle Warfare
Screenshots:
Creative Direction / UX / Social Strategy
JN / Bom dia BR
Screenshots:
Project Coordination, IA and Branding
Comet Creative
Screenshots:
UX / Branding / Social consulting
St. Lucie Tourism
Screenshots:
Creative direction / Concept
SP TV
Screenshots:
Project Coordination, IA and Branding
Content Delivery WebApp
Screenshots:
Art Direction / UX
No Limte
Screenshots:
Project Coordination, IA and Branding
Globo TV Journalism
Screenshots:
Project Coordination, IA and Branding
Base Oi
Screenshots:
Design Coodination / Branding
Sexy Hot Channel
Screenshots:
Art Direction / UI
Globo News Channel
Screenshots:
Project Coordination, IA and Branding
Six Flags Jobs
Screenshots:
Art Direction / UI
Unimob
Screenshots:
Design Coodination, IA and Branding
Burn Xtreme
Screenshots:
Art Direction / UI


 

Here are just selected works I'm proud of, so you can have a glimpse of what I've been up to. The graphics here are mostly for the web, but I'm working on improving this gallery, so I'll be able to show more print and mobile jobs soon.

 

Experience

For the last 2 years I've been working on launching a brand from scratch, into the very competitive market of nutrition work-out supplement. The result is that we've gathered a very significant market share, and the product line is now distributed on most of the greatest vitamins and nutrition shop chains worldwide. Most of this success is due to the very catchy branding, tightly attached to the targets emotion, with a design that pops-out from the shelves and advertisements. A very involving social media strategy also helped to create the brand atmosphere too, and this was very noticeable at Olympia fairs, when the brand booth stood out, crowded, among the big players.

Before that, I worked at the largest communications conglomerate in Brazil (Globo Network) and some great ad agencies, always mixing my web and advertising skills — which I think is one of my great differentials. I can transit through both worlds, ad and web, understanding the peculiarities of each one, which enables me to come up with crossed solutions that satisfies all parts (specially the final user/consumer) — not mentioning my technology awareness that raises the bar even higher.

Please refer to my Linkedin page to know more, set up an interview or request me a resume.  

 


Contact Me

Map

WHERE
BORN: Rio de Janeiro, Brazil
NOW: Wellington, FL - USA

CALL ME
Phone :+1 561 891 6884
E-mail : gilberto @ prujansky.com