Rio’s official mobility app+service at Iplan (Rio City Hall soft-dev company)
Since private mobility apps were introduced in the city in early 2013, the official city taxis have been losing market share day-by-day. The peculiar strong yellow with a blue stripe taxis can be seen all over the city, so they became part of the city environment. Therefore the new mayor declared them a city heritage and started a project to renew and modernize them. I was brought in to research, concept, and design a new mobility service, with an app as the heart of it, and with the purpose of, in a near future, when replacing the outdated taximeters, the taxi drivers could have a fair competition in this market.
Along with two more UX specialists, one visual designer, six developers, and all sort of stakeholders supporting this squad, we had a really short period to test, validate and prepare it for launch. After 2 months of street testing, with 150+ drivers and 300+ users, the MVP app was working fine and was approved. With around 60+ features already designed to be added in the launching version, lots of researches/studies released as subsidies for new features, and full-service touching points mapped, I left the building (to come to Canada) feeling my mission was accomplished and wishing the best luck for the squad and the project. Go Taxi.Rio!