Gilberto Prujansky

SPTV / RJTV / DFTV - Project Coordination, IA and Branding In spite of being a TV News site, the news are not the point of interest in this site. The focus stays on the services and the information that will help the inhabitants or the visitors of São Paulo. The news and the videos are only for those who missed something on TV. And, such as all TV Globo sites, the brand image, the atmosphere and the experience are the essence. The challenge is to make the user feels like he is in the show’s site and not in another news site. Highlights for the rounded boxes, which reinforce the project’s identity, although it follows the same graphic patterns of the other TV News sites of the network.		URL: http://sptv.globo.com Client: TV Globo - CGJ Also colaborated with this project: Coord: Janete Luz ; AI: Juliana German, Tatiana Calda Develop: Zargon

BASE OI - Design Coodination, IA and Branding Base Oi was the games site of Portal Oi, by the time it was launched. I was invited by Final Boss, to develop the project in a very short time, with a very small team. Thanks to the great competence of these few brave warriors, we were able to face the “Dreadful Dead-line” and to deliver all sorts of information and games to the “starving players”.		URL: http://www.baseoi.com.br Client: Final Boss / Oi Telemar Also colaborated with this project: Coord: Marcio Vivas, Roney Popp ; Copywriter: Pedro Giglio; Develop.: Victor Truco, Pedro Giglio, FB Staff

Bom Dia Brasil and Jornal Nacional - Project Coordination, IA and Branding
In this scenario, a workflow transition period can be noticed. On the left side, with the TV Globo staff, the sites were created as the client demands, observing the content/editorial differences, and creating a specific design for each TV News show, which enabled a pleasant experience for the user. On the right side, with the Globo.com staff, an industrial workflow has started, with a standard Information Architecture for all news programs. The branding was limited, but there were a gain of functionality regarding data input and a better integration with other tools of Globo.com portal.

URL: bomdiabrasil.globo.com e jn.globo.com
Client: TV Globo / Globo.com
Also colaborated with this project:
TVGLOBO: AI: Juliana German e Tatiana Caldas ;
globo.com: Coord: Daniel Vasconcellos ;
Branding: Felipe Memória e Júnior Simões.

No Limite 3 - Project Coordination, IA and Branding
Among all TV Globo’s sites, this was the one with the greatest number of accesses by that time. It had a lot of contents, a complex navigation and its architecture was very hard to finish. Besides, this kind of TV show demands a constant update on its website, as the show progresses. It was very hard but also very successful and pleasant project. This website preceded the “Big Brother Brasil” site, which are still very similar to this one until today.

URL: http://nolimite.globo.com
Client: TV Globo
Also colaborated with this project:
AI: Isabel Löfgren.
Develop: Promon-IP

No Limite 2 - Project Coordination, IA and Branding Comparing with the 'No Limite 3' site, this one was lot more easier and also get the shows atmosphere. Even the pre-site (a kind of hotsite waitng for the official one) got very good results.		URL: http://nolimite.globo.com Client: TV Globo Prod: Juliana German.

GloboNews - Project, IA and Branding
A website for a whole TV Channel, with all of the shows, respective contents, dynamic schedule and so on… The challenge here was to create a specific look and feel for each show, embracing its contents, but still respecting the functionalities within the Channel’s Website. After a hard but exciting work, the mission was accomplished.

URL: http://globonews.globo.com
Client: TV Globo / Globosat
Also colaborated with this project:
AI: Juliana German e Tatiana Caldas.

Globo Repórter - Project Coodination, IA and Branding
In every new episode, a brand new subject. It would be impossible for each subject to have its own design, but it could be done for each sub-section. Eventhough, for each episode, a sort of banner is inserted behind the navigation, to distinguish the topics. So, each episode/subject has its own treatment within the show’s website. The result is a very succesfull site, five years on line.

URL: globoreporter.globo.com
Client: TV Globo / Globosat
Also colaborated with this project:
AI: Juliana German e Tatiana Caldas.

Journalism - Project Coordination, IA and Branding
During the seven years I worked at TV Globo, I was able to develop all the journalistic programs websites of the network, and some for the CGP (Soap operas and shows). Many of these works won’t be presented in this Portfolio by now, but some of my favorite ones can be seen below. Many of them are still online, check it out!

URL: tvglobo.globo.com
Client: TV Globo / Globosat
Also colaborated with this project:
TV : CGJ Staff.